Key Opinion Leaders (KOLs) are an essential part of DouYin marketing. With skillfully crafted advertisement material and a carefully selected target audience, these marketing methods can be quite effective, but they pale in comparison to the potential exposure generated by KOL videos and live streaming. Users can share engaging ad content to other social platforms or send it directly to friends within the app, and brands can seamlessly direct users to their own business profile easily facilitating follower growth.

Charged by Cost Per Thousand Impressions (CPT), brands can utilize both types of advertisements to get their marketing material out. Social feed ads appear directly in a userвЂ™s social feed, blending in with posts from other followed accounts. App opening screen advertisements feature an image or short video that display for only a few seconds upon a user opening the app. With a refined understanding of the platform and calculated execution of marketing campaigns, brands can reach any target audience they desire.ДouYin supports two different kinds of paid advertising: app opening screen ads and social feed ads. DouYinвЂ™s rapidly expanding user base is not confined by age, gender, or socioeconomic status. From an economic perspective, 33% of users live in Tier 1 cities, 25% in Tier 2, 21% in Tier 3, and the remaining 21% in Tier 4+. Gender is quite evenly split as well, with males representing 52% of users, and females 48%. Official reports from ByteDance show that 46% of users are over the age of 30, illustrating the appвЂ™s appeal among both younger and older generations. As TikTok becomes increasingly relevant in the global marketing space, letвЂ™s take a look at how your brand can utilize the additional features offered by ChinaвЂ™s DouYin to maximize influence in one of the worldвЂ™s largest economies.Д«efore we dive into specific DouYin marketing methods, itвЂ™s important to understand who exactly you are marketing to. In addition to differing viral trends and video cultures, the DouYin app itself supports a handful of features absent from TikTok, such as user live streams and business accounts that users can purchase goods from directly within the app. The apps operate on completely different servers, meaning that content uploaded to one is not accessible on the other. While TikTok and DouYin are both owned by Beijing-based parent company ByteDance, DouYin is focused entirely on catering to its Chinese audience and goes significantly deeper than its Western counterpart. You may have heard Chinese social media platform DouYin referred to as ChinaвЂ™s equivalent of TikTok.

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